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" Written in the Stars" by Tinie Tempah was the theme song for the event.
As another part of the promotion for the event, WWE Magazine released a "Guide to WrestleMania XXVII" app for the iPhone, iPod Touch and iPad, offering information about the upcoming event as well as trivia from past events. Under the deal, Kmart will be the official sponsor for all of WWE's live events in the United States for the rest of 2011. It was the first pay-per-view event under WWE's promotional rights deal with Kmart. WrestleMania Axxess was held at the Georgia World Congress Center, while the WWE Hall of Fame ceremony took place at the Philips Arena.
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Īlong with WrestleMania XXVII, a series of events grouped as "WrestleMania Week" was held in the week preceding the event including WrestleMania's annual WrestleMania Axxess fan convention, the 2011 WWE Hall of Fame ceremony, the fourth annual WrestleMania Art exhibition and auction, and a Celebrity Pro-Am Golf tournament. According to WWE's senior vice president of special events, John Saboor, Atlanta was ultimately chosen for, among other reasons, "their track record of success with large events, rich in its tradition with the WWE, and great infrastructure." The event marked the first time WrestleMania has been held in the state of Georgia. Atlanta was formally announced as the site at a press conference on February 1, 2010. Miami would eventually become the host for WrestleMania XXVIII. Atlanta's main rival bid came from the city of Miami, Florida who proposed to host the event at Sun Life Stadium along with WrestleMania Axxess at the Miami Beach Convention Center and the WWE Hall of Fame ceremony at the American Airlines Arena. In September 2009, it was reported that the city of Atlanta was seeking to host WrestleMania XXVII at the Georgia Dome.
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It was the last WWE pay-per-view to be promoted under the promotion's full name of World Wrestling Entertainment, as just after the event on April 7, the company began to refer to itself solely as "WWE," becoming an orphaned initialism. The event featured wrestlers from the Raw and SmackDown brands, and was the last under the first brand split, which ended in August. It has been described as the Super Bowl of sports entertainment. It was the first of WWE's original four pay-per-views, which includes Royal Rumble, SummerSlam, and Survivor Series, dubbed the "Big Four".
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It is the longest-running professional wrestling event in history and is held annually between mid-March to mid-April. WrestleMania is considered World Wrestling Entertainment's (WWE) flagship event, having first been held in 1985. ħ1,617 fans pack Georgia Dome for WrestleMania. It generated $62.1 million in economic impact for Atlanta, a $17 million increase from the previous WrestleMania event, and also generated approximately $7.8 million in local, state and county taxes. The event grossed US$6.6 million in revenue with 71,617 in attendance, making it the third highest grossing event in WWE behind WrestleMania XXV and the next years event WrestleMania XXVIII. According to WWE's second-quarter earnings report, WrestleMania XXVII generated 1,059,000 PPV buys, up roughly 30% domestically and 15% internationally from the previous year. Tickets for the event commenced sale to the public on November 13, 2010. This is the first and (to date) only WrestleMania ever where no championships changed hands three championships were defended at the event (including one in the dark match) and all three were retained. The third saw The Miz defeating John Cena to retain the WWE Championship.
The second saw The Undertaker defeating Triple H in a No Holds Barred match to extend his undefeated WrestleMania streak to 19–0. In the first, Edge defeated Alberto Del Rio to retain the World Heavyweight Championship in the opening bout. The event's card consisted of eight matches, including three main matches. WrestleMania XXVII was a joint-promotion event, with performers from both the Raw and SmackDown brands divisions. The event was the first WrestleMania in the state of Georgia and the second to be held in Southeastern United States, following WrestleMania XXIV. It took place on Apat the Georgia Dome in Atlanta, Georgia.
WrestleMania XXVII was the 27th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). Promotional poster featuring various WWE wrestlers
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